Friday, November 21, 2014

A familiar face from Seinfeld appears in the new Nest commercial - Creative Excellence Fridays

Google bought Nest as a way to diversify beyond search engine dominance.  And they're going to make sure this product catches on like, well, Google.  The new television commercial, just in time for the brutal winter upon us, features a familiar face from the past. You may remember Richard Herd more for his appearances as Wilhelm when George Costanza was working for the Yankees in the 90's show, Seinfeld. Screenshot 2014-11-21 11.02.02 Helm was and is a seasoned actor. He hardly struck me as the cranky grandfather retired in the rocking chair type, but that's acting right? Of course last January George and Jerry connected at the familiar Tom's diner to chair a sandwich and promote Crackle.com. Crackle is the website that sponsored Seinfeld's highly popular "Comedians in Cars getting Coffee" . Michael Richards has made a career out of playing variations of Kramer, and he's made millions smile with his physical comedy. In 1993 he made querky campy in this Clorets commercial. For the over 40 set the Seinfeld era still holds a special place. The last episode aired over 16 years ago, but Larry David's Curb Your Enthusiasm has carried on the tradition of comedy coming from real conversations and uncomfortable situations. [caption id="attachment_382" align="aligncenter" width="676"]Larry Davids Curb Your Enthusiasm Larry Davids Curb Your Enthusiasm[/caption] Long live awkward.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

Friday, November 7, 2014

John Lewis Christmas advert leads the way - Creative Excellence Fridays

For several years now, British retailer John Lewis has produced a memorable Christmas commercial intended for sharing.  The retailer realized, as Macy's did decades ago, that plucking the heart strings of emotion is a brand worthy endeavour.  And it's also good for business. So this year they went all out and combined a digital penguin with live action of an adorable little boy. It reminds me of my all time favourite comic strip.

 

 As of this morning (Nov 7, 2014) the ad had racked up 4.3 million views. If the Tom Odell sung song has a familiar Double Fantasy feel to it, it's because it was written by John Lennon. And the Calvin & Hobbes'eque reveal at the end is priceless. John Lewis has become an industry leader in creating an event around the release of a holiday commercial. Not only do they produce an exceptional piece of creative every year, they build a PR behemoth around it with all the hype, the publicized talent competitions leading up to the final music.  Here is the promotional talent video from last year's very well received commercial, "The Bear".



John Lewis has definitely figured out how to make social sharing create maximum buzz.   This would no doubt contribute to the rocket like hits that appeared as soon as it was uploaded two days ago. For the full story about the history of the John Lewis Christmas event read this article about Lowe London, the agency behind it. It's a model all retailers should follow, and many already are. And as the Brits say, "Have at it."

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.