If you were thinking Pixar's "Wally" you weren't alone. The beautiful, life like qualities feel very reminiscent of Wally with many of the same awww moments. Something not quite as heartfelt, but equally entertaining was the spot that Old Spice did a few months ago featuring a robot crashing his way through life and love.
Produced by Wieden + Kennedy the Old Spice commercials continue to serve up edgy, fun humour that translates into thousands of shares and positive brand enhancement. I love the attention to detail, including the audio work with the subtle shorting out sounds and the smoke as it rises up over the robots broken body. The Hal 2000 may have wanted to dominate the world, but for now, shops like Wieden + Kennedy continue to call the shots. There's nothing robotic about these commercials.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.