In a land long ago, before the internet, celebrities had dirty little secrets. The secret? They had done a commercial. They had sold their soul for "the man". But because the commercial was only airing in Finland, it never really happened. Then along came the internet. Those old commercials starting showing up online. The cat was out of the bag. That's when it all happened. A list celebs started doing commercials out of the closet.
George Clooney, Robert DeNiro, Charlize Theron. It was no longer a career taboo. Being in a carefully constructed ad had become...well...cool. We're not talking Henry Winkler One Reverse Mortgage; we're talking Martini, Chanel and now...N'Esspresso.
And a rather unconventional commercial for N'esspresso featuring George Clooney and John Malkovich.
And here's Kiera Knightly in her Chanel commercial. Inspired by The Girl with The Dragon Tattoo and Audrey Hepburn. Beautifully shot with the irony of "It's a Man's World" playing in the background.
And finally, my favourite of recent weeks simply because William Shatner doesn't care. He shamelessly does it for the money and doesn't pretend otherwise. And he pokes fun at himself, as does Big Bang Theory's Kaley Cuoco.
Great production values, some campy smiles and no one was hurt in the making of this commercial. It's all good.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.