Friday, January 17, 2014

Jean Claude Van Damme commercials - no seriously

The media world is blurring. There was a time when movie stars didn't do television shows and only appeared in commercials when they only aired in other countries.

The internet changed all that. Kevin Spacey appears on Netflix shows (which he also produces - makes a big difference), Mathew Matthew McConaughey and Woody woody Harrelson appear in Showtime shows and all is still right with the world. Well, after all, it is cable. 

Robin Williams in the Crazy Ones? Bad move. Not because it's television. But because it's a terrible, terrible show. Having said all this, what about the flurry of Jean Claude Van Damme commercials? Well, can you call two commercials a flurry? Sure, why not. First there was the heavily viralled Volvo truck commercial.


 And now a new commercial for GoDaddy. All I can say is, thank goodness someone in marketing at GoDaddy realized that beautiful women walking around in bathing suits is not a long term brand strategy. The new Van Damme commercial for GoDaddy makes me smile every time I watch it. It's part pixie warrior and part Tom Cruise Mission Impossible. I just love that Van Damme has no problem poking fun at himself.  And at 3.2 million hits and counting,  it's go time.


 If a tough guy can poke fun at himself, there is life after cancelation. I remember Eric Estrada from CHIPS back in the 70's. A few years ago he was featured in the commercial about has been TV performers shamelessly flogging products.


Estraddddaaaaa. It's about brand. It's about image. Nothing works better than well placed humour.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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