How do I know it's from 1971? Because Cokes slogans were published and they change them quite regularly. Yes we all have our favourites and some that resonated much larger than life. I'd like to teach the world to sing which Coke revived for years after its' initial launch in 1970. But I recall as a kid in the 70's hearing the slogan "Coke, it's the real thing" and can still hear the jingle.
If you found yourself humming the "it's the real thing" slogan, you weren't alone. Note in this commercial from around the same time period, the only moving footage was the b-roll of pouring coke into a glass.
Whether this was a conscious art direction decision or a money saving device, only Bill Backer would know for sure. He was the creative director handling the account at the time for McCann-Erickson.
Do we know some of the other famous Coke slogans? Hello, it's the internet. Everything is here. And some of it is even correct.
Here are the slogans dating back to the companies origin in 1886 going up to 2012.
- 1886 - Drink Coca-Cola.
- 1904 - Delicious and refreshing.
- 1905 - Coca-Cola revives and sustains.
- 1906 - The great national temperance beverage.
- 1908 - Good til the last drop
- 1917 - Three million a day.
- 1922 - Thirst knows no season.
- 1923 - Enjoy life.
- 1924 - Refresh yourself.
- 1925 - Six million a day.
- 1926 - It had to be good to get where it is.
- 1927 - Pure as Sunlight
- 1927 - Around the corner from anywhere.
- 1928 - Coca-Cola ... pure drink of natural flavors.
- 1929 - The pause that refreshes.
- 1932 - Ice-cold sunshine.
- 1937 - America's favorite moment.
- 1938 - The best friend thirst ever had.
- 1938 - Thirst asks nothing more.
- 1939 - Coca-Cola goes along.
- 1939 - Coca-Cola has the taste thirst goes for.
- 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
- 1941 - Coca-Cola is Coke!
- 1942 - The only thing like Coca-Cola is Coca-Cola itself.
- 1944 - How about a Coke?
- 1945 - Coke means Coca-Cola.
- 1945 - Passport to refreshment.
- 1947 - Coke knows no season.
- 1948 - Where there's Coke there's hospitality.
- 1949 - Coca-Cola ... along the highway to anywhere.
- 1952 - What you want is a Coke.
- 1954 - For people on the go.
- 1956 - Coca-Cola ... makes good things taste better.
- 1957 - The sign of good taste.
- 1958 - The Cold, Crisp Taste of Coke
- 1959 - Be really refreshed.
- 1963 - Things go better with Coke.
- 1966 - Coke ... after Coke ... after Coke.
- 1969 - It's the real thing.
- 1971 - I'd like to buy the world a Coke. (basis for the song "I'd Like to Teach the World to Sing (in Perfect Harmony)")
- 1974 - Look for the real things.
- 1976 - Coke adds life.
- 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
- 1982 - Coke is it!
- 1985 - America's Real Choice
- 1986 - Red White & You (for Coca-Cola Classic)
- 1986 - Catch the Wave (for New Coke)
- 1989 - Can't Beat the Feeling. (also used in the UK)
- 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
- 1993 - Always Coca-Cola.
- 2000 - Enjoy.
- 2001 - Life tastes good. (also used in the UK)
- 2003 - Real.
- 2005 - Make It Real.
- 2006 - The Coke Side of Life (used also in the UK)
- 2007 - Live on the Coke Side of Life (also used in the UK)
- 2008 - love it light (also used in the UK)
- 2009 - Open Happiness
- 2010 - Twist The Cap To Refreshment
- 2011 - Life Begins Here
- 2012 - Enjoy Coca Cola
If you're a sloganeer (and yes I just made that word up) you'll know that in 1908 the "good til the last drop" slogan was also adapted by Maxwell House. Maxwell still has it as a registered trademark but I dare say in 1908 there wasn't the legal level of sophistication there is today in protecting the almighty slogan.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.