Friday, September 20, 2013

Bikini couches don't get recalled - Creative Excellence Fridays

Why would an auto manufacturer want to create a commercial filled entirely of humour scenarios?  How does that show the shine off the hood of the car, or how fast it goes from 0 - 100 k in sixty second?  Ask Toyota.

Toyota went through a bit of a rough road the last few years with recalls. Enter, positive brand experience television commercial. The 2012 Superbowl entry for the Toyota Camry was legendary. Everything about this commercial sings. The writing is stellar, acting perfectly cast and directed, and the score moves along like a ninja in the night.

And most importantly.  The spot is cool.  Cool sells.  Credits - Saatchi and Saatchi.





And what about a car that let's you shake off the stress of the moment, the hour and the day.  A few quick turns and you can feel your whole body start to calm.




But I still have a soft spot for this Volkswagen ad.   Now that's patience. Credits - DDB.



With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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