I remember my marketing professor in college, Lee Farah railing on about the evils of supporting a brand that didn't inject any money into marketing. He said we were shooting ourselves in the foot for supporting no-name products. Dave Nicols knew better than most the importance of making no-name brand...a brand. And he did it with all the bells and whistles of the Tides and Colgates of the world
Here's a brief look at the life of Dave Nicols, courtesy of Loblaws marketing division.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.