At the total opposite end of the spectrum was the Hilton in Florence. What a beautiful hotel experience. We were greeted with a digital welcome message on the screens as we entered the room saying "Welcome Tim McLarty and party".
No I didn't find those messages on mints under my pillow or anywhere else. But it reminded me of the importance of the little things. The small steps Hilton takes to make it a special experience left a lasting impression. Experiential marketing is definitely not dead. And definitely not in La Spezia.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.