This week, there isn't enough time to research and write an acceptable blog to show appreciation for the "time" someone put into creating a highly developed piece of advertising communication. So for the first time in the four year history of Creative Excellence Fridays, I won't. There will be no advertising today. No commercials. No youtube or vimeo links. Nothing really. This, today, to take the words of Seinfeld, is a blog about nothing, except, time. You won't have to jog your memory too much to think back to the last time you sat in front of a client, listening to him/her ramble on about what they think is really the right brand communication for their vision. And you think to yourself, hmm wearing a zebra suit, carrying a fire hose and covering yourself in flaming tar might be the right execution. It's at that point you realize, yes, I need a holiday.
All I can say is, thank the powers that be for Avion points.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.