Friday, June 21, 2013

A blog about nothing - Creative Excellence Fridays

Time is short. I don't have time. There's never enough time. No time for that. No time for this. That'll take too much time. The time I don't have in the first place. How much time did it take to write this meaningless sentence about time. Too much...time. We rush around trying to squeeze as much into every day as possible. If I had a nickle for every time I've said "there's five minutes I'll never get back."

This week, there isn't enough time to research and write an acceptable blog to show appreciation for the "time" someone put into creating a highly developed piece of advertising communication. So for the first time in the four year history of Creative Excellence Fridays, I won't. There will be no advertising today. No commercials. No youtube or vimeo links. Nothing really. This, today, to take the words of Seinfeld, is a blog about nothing, except, time. You won't have to jog your memory too much to think back to the last time you sat in front of a client, listening to him/her ramble on about what they think is really the right brand communication for their vision. And you think to yourself, hmm wearing a zebra suit, carrying a fire hose and covering yourself in flaming tar might be the right execution. It's at that point you realize, yes, I need a holiday.

And holiday it shall be. July 2-12 myself, Norma and Celia, will be working our way through Switzerland and Italy. We'll have our eyes wide open, absorbing the flavour, the visual parade of a thousand years of organized culture, and letting it all gestate. The end result? A rejuvenated, reborn brain, ready to ride that zebra into the abyss of renewed enthusiasm.

All I can say is, thank the powers that be for Avion points.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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