Wednesday, May 15, 2013

Abercrombie and Fitch get schooled on rebranding

Budding LA film maker Greg Karber seized an opportunity. His mission? Self promotion. His process? Jump on a story and take it in a bizarre direction. I applaud Karber's initiative. Abercrombie and Fitch made headlines around the world this week when CEO Mike Jeffries announced he didn't want overweight women wearing his clothes. In a sense, Jeffries policy is not unique. He is the only one who bald faced came out and admitted it. That was his tragic mistake. Because now his brand suffered far worse damage than Karber's stunt of handing A & F clothes out to the homeless in LA.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

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