Friday, March 22, 2013

Top virals as of March 2013 - Creative Excellence Fridays

Remember when promotions meant buying a giant, hot air inflated gorilla that would hover in the parking lot in front of a grand opening?

 Welcome to 2013. Google Trueview and adwords videos and strategically created and placed viral videos are the new chimp on the block. AdAge Digital recently released a fresh list of the hottest virals. I'll qualify this by adding, I think they should create sub categories for competition. There are videos with more views. But a cat jumping on to a skateboard doesn't count.

 They should consider calling them the hottest Corporate Virals. Many of these are regular ol' television commercials, but the less edited, non constricted takes.

This is my favourite of the week.  The mousy domestic engineer by day, and imaginary tigress by night.  I love the part where she unravels her hair to do the sexy shake and her hair squirrels into a string and gets stuck in her mouth.

The Barry White style voiceover is the capper. A great spot.  Credits.  DDB San Francisco.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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