Friday, March 15, 2013

Gildan underwear shares the naked truth - Creative Excellence Fridays

I've never heard of Gildan underwear. But thanks to a cleverly produced viral ad that was picked up on various marketing sites, I have.  That's kind of the point of advertising and more specifically viral video isn't it.  To create awareness; but also to build brand.  This ad is edgy, but it's also harmless and pure fun.

The young actors play it off perfectly, being believable, normal and real, in a world where it is acceptable to strip down in public.  Gildan, out of Montreal, has been around for a while selling tshirts and fleece directly to retailers.  But they decided to create more of a public awareness for their company.  This is a great start.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

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