Thursday, February 14, 2013

TDBank Manhattan produces customized video content for Google +

Does TD bank know something we don't? Who puts thousands of dollars into creating customized video for a social sharing platform know one uses? Apparently TD Bank does. And perhaps they know something we don't.

Through their agency, Icrossing, they have produced dozens of videos starring TD bank managers. Each video welcomes customers to come in to their branch and promotes the uniqueness of their neighbourhood. It's a great combination of local PR and social to do what social media was intended to do, be social. But one can't help but wonder, why is Icrossing drinking the Google+ koolaid by the jug?

Statistics indicate the Google + social share platform is still galaxies behind Facebook. And yet Icrossing is cross promoting it on their home page blog, promoting the various celebrities who have crossed over into the Google + promised land. I'm not saying that Facebook is unstoppable. And if any company has the financial, creative and data mining resources to put a few kinks in the Facebook armour, it's Google.

But it certainly seems like Icrossing is doing all it can to load up the Goliath slingshot.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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