Tuesday, February 19, 2013

Online voicecasting companies - buyer beware

The internet is a truly beautiful thing. It makes the world a bit closer and gives us instantaneous access to things like.. well.. the definition of the word recalcitrant. More importantly it allows small business owners and suppliers the opportunity to find and provide goods and services in a much more efficient way. Enter the voiceover industry.

Reputable agents using the web to host their clients demos are brilliant.  An independent artist working hard to create a strong demo, and search engine friendly content for his / her site, also a slam dunk of how it should be done. Where the wheels fall off the microphone are sites like Voicebunny. Voicebunny works from the premise that there are a lot of people out there, some business owners, who want a voiceover for next to nothing and will crowd source it until they find someone desperate enough to provide said voiceover.

 A crowdsourcing voice site? Seriously? Yes. A very well researched review of this new site can be found here courtesy of voice artist Kyle McCarley. The title is, Voicebunny, voice bottom feeding. Kyle makes a very good point. The key to a great voice/client relationship is communication.

And when a site like Voicebunny takes that out of the equation, you are left with a disgruntled client who is not able to properly provide feedback to the talent, and talent competing in a pool of hundreds of others who are not properly valuing and selling their talents. At the end of the day, quality always wins.

Inevitably, people always want the best. Or close to the best as they can justify. Voicebunny is no where near either.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

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