Friday, January 11, 2013

Creative excellence Fridays - New Year's Resolutions

I read somewhere this week, that by January 10th most people have given up on the resolution they made on the 1st.  But those first 10 days?  An epiphany.

This week's theme?  New Years resolutions.  And a fine commercial to start  from Google, promoting their Google Play service.

A great tag line for Planet Fitness; no gymtimination.  I think this may have been the locker room of the Kardashians gym.


Credits go to Red Tettemer + Partners. This spot is so silly and falls in line with the message that Planet Fitness avoids the "gym mentality".

And remember, "bros know when they get their burn on."

Here's a controversial stop smoking commercial from a few years back out of Sweden. This raised a lot of eyebrows and got considerable press. You'll see why after you watch it.

And finally, this spot made me smile and plays off the ridiculousness of peer pressure.  It's  cleverly executed and the logic makes sense; in an icky sort of way.

Here's hoping you have much creative excellence in 2013.

Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content through  Ontrack Communications.

Ontrackblog is a division of OntrackCommunications Inc.

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