Friday, December 21, 2012

Happy Holidays and happy 2013 from Ontrack Communications

Happy Holidays from Ontrack Communications We hope you and yours have the merriest of holiday seasons and a beautiful 2013. Please enjoy our video greeting card.






With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

Friday, December 14, 2012

Coke reigns supreme in Christmas commercials - Creative Excellence Fridays

Since I was a boy, I knew it was Christmas when the Coke commercials hit the television. The "I'd Like to Teach the World to Sing" series were legendary and several versions were created throughout the 70's. Coke ruled Christmas. At least when it came to soft drink commercials.



On the Coca Cola website they draw on their direct involvement in the evolution of the Santa we know and love in North America today.  An interesting read, 5 things you never knew about Santa Claus and Coca Cola.   For example, I had no idea that the Santa we see today only started appearing around 1931.  Prior to that Santa had a variety of shapes from a tall thin man to a green elf.

It's pointed out to me that in Eastern Europe, for example,  Santa looks nothing like what we perceive him to look like in North America.  Their Christmas is based on the devil and the angel.  The name Santa Claus was said to have been derived from the Dutch word Sinterklaas.

This commercial draws on the Coke magazine ads that helped to creat the Coke Christmas brand in the last century.



And finally, this year's offering. It mixes high production values and a real life street promotion to create a viral effect.



Sorry Pepsi. You may taste better. But Coke has the inside track with the North Pole.


With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

Monday, December 10, 2012

48 FPS - is it the future of video production?


Peter Jackson carries a great deal of weight in the film and production community.  His choices for his highly successful string of Lord of the Rings films set the standard for cinema production values, with only James Cameron as a rival in innovation.

Now with the release of the Hobbit, December 14th he introduces the next benchmark in cinema superiority, 48 fps.  Conventional films are shot currently at 24 fps.   By doubling the frame rate, you double the amount of data to the naked eye.   Peter Jackson claims 48 fps eliminates a lot of the blur and strobing you see with 24 fps films.
But some claim it's more of a business decision.  

Peter Jackson has his own take on it.

“Movie audiences are dwindling. I’m not necessarily trying to be a saviour, because I think it takes more than just me, but we’re living in an age where kids are happy to watch films on their iPads. Anything we can do to make that experience in the theatre more immersive and more spectacular, so that there’s a reason to see a movie in the cinema, is a good thing."

If you're interested in more on 48 fps, try Peter Jackson's Facebook page.  
Bigger, faster, better.  And if something actually gets people out of their homes and into a theatre where a film like this is intended, I'm all for it.







Tim McLarty works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.