Friday, November 30, 2012

The robots are coming - Creative Excellence Fridays

As a boy I grew up watching black and white sci-fi cheese on Saturday afternoons on Sir Graves Ghastly (local kids host out of Detroit). Plan 9 from Outerspace, Creature from the Black Lagoon, The Day the Earth Stood Still; these were the movies produced on 12 bucks and a case of cola and made so much money for the studios at the time.
They spawned a generation of sci-fi fans who grew up watching the original Star Trek, Voyage to the Bottom of the Sea and Lost in Space. Fans of Big Bang Theory will know that the characters on the show are regulars at ComicCon and probably card carrying members to every Star Trek convention ever held. GE and BBDO New York worked off this premise to produce the latest commercial to promote GE's latest round of smart products. What's even more unique about this commercial is the fact that it's produced by the husband and wife directing team of Jonathan Dayton and Valerie Faris. Their original fame came from doing music videos before branching out to feature films. They directed one of my favourite movies from 2006, Little Miss Sunshine. The commercial is whimsical but make no mistake, it's appropriate well crafted institutional advertising for GE, and very good at it.

This next commercial from Honda is an institutional brand enhancer too.  It borrows from the naive emotions of Pixar's Wally to guide you through a history of innovations.

DDB Barcelona produced this touching little spot  that plays off of the tin man from the Wizard of Oz complete with a nostalgic gramophone like version of the song.

And finally, a spot from Hardees advocating the use of real people to make real food.  You may have read recently that fast food chains are currently testing robots for food assembly.   Not at Hardees.  No sirree.

Coming up next Friday, a look at Christmas campaigns including the new Old Navy series.  See something that made you think or blink?   Drop me a line so I can share and share a like. 

Have a great weekend.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer/voice performer, producer and media strategist producing advertising and entertainment content.

Ontrackblog is a division of OntrackCommunications Inc.

No comments:

Post a Comment