Rube Goldberg was a cartoonist from the first half of the last century. He was famous for "contraptions". You've seen countless movies and commercials influenced by his style. The golf ball rolls off the counter, trips the mousetrap that flies in the air and knocks over the bowl of cereal that.. etc. etc.
This commercial has some Goldbergesque qualities to it, although it's mostly the doings of the wily chamelion bartender.
Full marks to Heineken for a beautifully done spot, and extra kudos to the digital editing department.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.