Their celebrity association continues with a variety of current personalities including Jennifer Garner.
Remember this spot from 1998? Bing Crosby breaks it down.
Now check this out. Same approach, but with a very cool twist in post.
This spot definitely has it's own uniqueness, but it's hard to deny that the Gap pioneered edgy, face to the camera, multi-cut, multi music advertising. . Much credit goes out to long time agency TBWAChiatDay. The Gap has had some re-alignment since "logo gate" in 2011. It will be interesting to see what direction Ogilvy takes the brand after 24 years under the guidance of Marka Hansen.
In the Gap vs Apple brand debate, Apple simply took a page from Nigel's mantra in Spinal Tap, and turned it up to 11. Which is better? It's like asking which painting do you like better, Piccaso's "Guernica" or Mirós "Upside Down Figures." Does it really matter?
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.