This week in the Creative Excellence weekly salute to creative - we look at unique uses of animation. We'd known since the beginning of time that long rambling stories are better when there are pictures to go with them.
That's the nature of animation. It just makes story telling and long boring facts, much more ... well, fun!
Here's an animation from the creators of the Simpson. This has a retro 60's feel to it from the limited animation Hanna Barbera days. And you can see the influence Jib Jab has had on political animation.
We recently had the pleasure of working with a company called Yumalite. It's a light that helps offset the effects of the winter blahs from a lack of sunlight. We produced a 2 minute infomercial for them that included several fun animations to show how their product works.
My favourite is the guy eating chips. Mmmm chips.
Ikea had a long story about moving their store. Something that's kind of hard to make interesting. But this animation really works. And the sound design is very effective too with a sparkling sound track sprinkled with well executed sound effects.
I know... I sound like your grade 3 teacher, but cartoons really do make learning more fun. And I have a feeling my grade three teacher especially appreciated them because he would sneak out during the presentation for a cigarette.
I rest my case.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.
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