Wednesday, November 28, 2012

A Facebook promotion using video - Ontrack Communications

Facebook contests are pretty much standard operating procedure now for most marketing departments. And video has become an integral part of promoting the contest, and explaining the process.

Prudent Financial wanted to donate some money to SickKids in Toronto.  But instead of a straight donation, we thought it would be fun to tie it in with a celebration of unselfishness.    The contest asks people to share their holiday wish for a loved one, a neighbour, a country, a cause on the Prudent Facebook page.  And to say thanks for sharing,  each Friday the wish with the most votes wins a $100 gift certificate from a popular Toronto retailer or restaurant.

We are using offline media including print and radio as well as a digital footprint to drive the contest.

The only problem with holiday promotions is that you get all in the spirit of things and just want to sit around the office drinking mulled wine!

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.
Ontrackblog is a division of OntrackCommunications Inc.

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