Monday, July 16, 2012

Tips for better on camera performance part 2

This is another article from our ongoing series of tips to help you with your on camera and presentation performance.

Rome wasn't built in a day. You'll need to have patience as you work through your areas of improvement. The key here is to determine what you need to work on, and slowly, over time focus on honing in on your weaknesses one at a time.

When we're doing sessions through our sister company, we coach talent and business owners on how to spot their weaknesses. But improving all of them in one session is like learning to juggle flaming torches the first day of circus school. Here are three items for juggling consideration.

The umm factor.
Let's say you have an affinity for saying "like" or "umm" or "ahhh". This can be fixed by scripting your entire video blog and running it off the teleprompter, or a word document on your screen. But some people prefer to write a series of point forms and ad lib around them to get a more natural performance. Simple rule: if you are saying like, umm or ahhh, you are not ready to ad lib the material you're attempting. You have two choices. Either script everything completely and concentrate on your read and sounding more natural, or go over your point forms again and again until you have the content down completely to minimize the umm factor.

Are you sitting up straight? This not only straightens out your wind channel so you'll have better projection from the diaphragm, but it also makes you look more in charge. You wouldn't want to buy an item from a clerk at a store who is sitting at the counter slumped over like he's about to take a nap. So why would anyone want to believe a slumping on camera talent.

Eye contact.
When you're meeting someone new, you expect them to look you in the eye. If they don't there's an immediate trust issue. What are they hiding? Is there a lack of confidence? It's a basic primal thing; looking someone in the eye is as important as a firm handshake.

So, instead of juggling flaming torches all at once, pick your poison. Like/umm, posture or eye contact.

Every blog you do is a step closer to a natural, believable presentation.

With over 30 years experience, Tim McLarty  currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.
Ontrackblog is a division of OntrackCommunications Inc.

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