I read an article in Ad Age this morning talking about the huge revenue opportunities in mobile media gaming apps. It's not too hard to do the math on a successful business focus when you calculate 400,000 a month in revenue. That's what Fruit Ninja is pulling in now, according to Ad Age. The popular video game grossed this in April on the free versions of it's iOS and Android games by sellling their inventory on a mobile ad exchange (Mobclix). They chose to use Mobclix to manage their ad placements. The Brisbane based game company believes there is much growth ahead.
With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.