Tuesday, May 29, 2012

Tackling the Google Penguin

Many small businesses have been impacted by the recent release of Google Penguin.  This is the "pet" name for the change of policy in terms of seo practises used by many businesses to boost their rankings.  I get that Google wants to promote sites based on solid content.   Unfortunately, for white-hat providers such as ourselves we have to wait to allow our solid content sites to rise back up to the top.  The good news is, as Google intended, anyone visiting one of our sites is not inundated with a bunch of key word groupings whose sole purpose is to fool Google.  We have already built sites based on the user experience.
Here are some tips to help get your sites slowly back up where they belong.

  • Avoid black hat SEO link building techniques: Having a unrelated links in the content of the page will definitely result in lower rankings.
  • Avoid keyword stuffing: Make sure to include proper keyword density. From an SEO perspective, keyword density is important. It determines whether a webpage is related to a specified keyword or not. Proper density of keywords should be below 4%. Anything above that will get your google knuckles wrapped.
  • Avoid any type of cloaking: This is a practice of showing different URLs or content to the search engines then what you're actually showing to the end user.
  • Concentrate on OutBoundLinks: Avoid too many out bound links as Penguin frowns on this.
  • Avoid Hidden links or text: Hidden links are those links which are not viewable to users but intended to be crawled by search bots. Such methods are unreliable and Google will again penalize you.
  • Creation of multiple domains, sub domains and pages with same content: Creating multiple domains, pages, sub domains with the same content is also on the no-no list.
  • Don’t be a part of affiliate spam: It would be beneficial to not carry out any sort of spamming, link exchanging traffic, etc.
  • Don’t create pages with SEO script behaviour: Avoid any script whose sole purpose is to fool Google search robots.  
It appears Google has taken upon itself to be the content watchdog of the web.  Until another search company challenges them effectively in North America, they'll continue to call the shots as they see them.

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