Monday, May 7, 2012

Transit motion advertising boards - the future of engagement advertising

Reading Mashable this morning I noticed a unique use of video and creativity. At London's Euston Station, they have several video billboards all integrated to create one campaign. The point of it all is to raise awareness for battered partners and what can be done about it. You see a giant screen with a man berating a woman verbally and with violent gestures. She is obviously over her head. Then a caption pops up and gives you to option to type a web address into your smart phone and use your thumb to drag the abuser away from the abused. It's clever, and engaging. We'll see a lot more of this in future, I'm sure.


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