Wednesday, May 9, 2012

Fabreze people are real, according to NY Times

Happy Wednesday. Fabreze has an interesting campaign on right now which has raised a lot of questions; the most important one being, are the people real?

According to this article in the NYTimes, they are. And Fabreze and Grey Advertising went to a lot of trouble to pull this off.

New York Times

Here's the background information from Creativity online.

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