This week on Creative Excellence Fridays, we look to the East for our commercial spotlight.
This first commercial is an old gag reworked nicely for this sushi product. One might argue that the sushi doesn't really enter into the equation until the very end, but this is a commercial you'll talk about. The advertiser can only hope it gets enough viral forwards that it translates into brand impressions for the sushi.
Next up, an very popular spot done a few years back by Japanese agency, Dentsu. You may feel a bit of a trend here.
And finally, from Thailand, a commercial that would definitely create some raised eyebrows if produced and aired in North America. Produced by Y&R Thailand
That's it for this week. Have a great week, and may all your creative be excellent.
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