The job placement companies have been raising the bar more and more since the widespread use of viral video.
This week on Creative Excellence Fridays, jobsites, job companies, and how they crack through.
Let's face it, we're inclined to think, they're all alike. You go to the site, register an account, and keep your fingers crossed they'll find you the dream job you've always wanted.
So which one do you choose? It's a lot like choosing a mobile carrier. There are claims of we do this and we have that, but at the end of the day, it's the one that meshes best with your personal perception of you. In other words, these guys seem cool, and fun, I'll pick them.
This first commercial is by Zomajobs, produced by Draft FCB. Zoma bills themselves as the leader in jobs and job opportunities in Latin America. The ad is truly a standout. The production values are stellar, subject matter a bit edgy and overall an amazing commercial. And best of all, the humour is based on their category and main emotional trigger, so you don't get lost in the story, and forget what they're advertising
Next up, a leader in the branded humour approach, Monster.com and Monster.ca. BBDO New York was challenged with the task of
communicating Monster.com's new precision job search feature. Answer? The violin playing beaver. And yes he even gets the girl in the end.
Finally, Workopolis wanted to stress that they help potential candidates find better employers, with more flexibility to meet their employees needs.
And I agree, a team player who makes cookies for the staff should be a must on all resumes.
Workopolis works with Ranscombe and Zulu Alpha Kilo.
That's it for this week. Have a great weekend, and please feel free to comment away. Suggestions for future Friday themes are always welcome.
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