I was recently elated to read that the company that founded the highly popular (and profitable) game "Angry Birds" did so after 57 previous attempts. And it's one of those on the brink of going bankrupt stories.
It always takes me back to something I realized years ago; it's not always the best product that wins, but a competent product with the best sales force. Great products can still fail if they don't have the untiring warriors who keep going out to battle every day, waving the banner of survival. On that banner are the words "I'm still here, I'm not going anywhere, I have a good product, and you should have it."
And let's be honest, how many times have you chosen a supplier, vendor, or product because it was the new shiny apple in the basket, and the basket disappeared, or didn't return phone calls, or had no customer service.
Here's the article on Angry Birds.
Have a great Thursday!
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