Friday, March 16, 2012

Creative Excellence Fridays - Johnny Walker

Thanks to Hal Roback for this excellent tribute to our Scottish friends. Johnnie Walker has created a series of creative commercials over the years, and this one is no exception.

Planning a commercial with one long take seems easy.  Obviously it's just the opposite.  All your post is live off the floor, or in this case, field, and it all has to be planned meticulously.  As well, the talent has to be flawless and extremely well rehearsed.

Check this performance from actor Robert Carlyle as he narrates the story of Johnnie Walker.  It shows off his incredible focus, as well as some brilliant Scottish countryside.



Long takes are not uncommon in Hollywood. Doing some research I came across this link from film enthusiasts Jordan Hoffman. Famous long takes in Hollywood. Enjoy.

We were in Montreal this week on a shoot so it's an abbreviated CEFriday this week.  Have a great week and may all your creative be excellent.





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