The days of planning a tv campaign, some print, a home mailer, and some radio and calling yourself and agency are over.
In the battlefield of client services today your tech team play as important a role as your creative team. And the two departments need to work together to dazzle and tantalize the mobile set.
Taxi made a big splash with their pothole spotting app.
It really does come down to listening, and keeping your mind completely open to creative ways to service your base through creative apps that actually are of use.
We provided a web application for Prudent Value Cars, a quality car and finance company, that integrated their inventory into both a custom designed digital signage solution and their website inventory page simultaneously. The client was thrilled, and let's face it, that's what it's all about isn't it?
My much missed late friend James Graham got me reading Popular Mechanics, a hundred year old magazine that is still very in tune with the geek in all of us. I read it faithfully each month. Thanks James.
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