Public awareness campaigns are generally designed to make you do something, or give something or feel something you don't find fun, interesting or remotely desirable. Convincing men to examine themselves for testicular cancer is a sizable task.
You hear how you should get examined for this cancer or that cancer; and eventually it all becomes whitenoise blocked out by Sports Centre.
Here is a commercial that is so on the mark, it's legendary. No man can look away. Rhian makes a compelling spokesperson.
Another commercial with a surprise twist.
No I didn't see it either.
And finally, a powerful ad from South Africa. Time goes backwards.
A formidable task of influence, and commercials well executed.
That's it for this week. May all your creative be excellent.
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