Tuesday, February 14, 2012

The Real Story behind the Apple Brand

Since the untimely passing of Steve Jobs we've all head a lot about the genious of Jobs. There is not doubt he was iconic and moved mountains with his ambition.

However Former managing partner and creative director of TBWA/Chiat Day, Rob Siltanen writes some revisionist history behind the story. He goes on to say that Jobs was brilliant, there's no doubt about it. But he didn't write the "to the crazy ones" campaign as earlier reported.

It's definitely worth a read, if for no other reason than to get a bit more insight into what made Jobs tick.

Article

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