Friday, February 17, 2012

Creative Excellence Fridays - Beauty and brains

Welcome to Creative Excellence Fridays for Friday February 17, 2012.
Today's theme -- beauty and brains.

And that is more or less the theme of today's commercial from Mercedes Benz.

This commercial was done by a group of students following with the same Mercedes theme.  The approach was admirable, but it should go a long way to showing professionals they are save in their industry.  Note how a well written script falls completely flat with poor casting/performances and poor over all production.

And finally, from the group that brought you Orbitz travel,
this next commercial literally left me speechless.   And it appears to be the same for the patient featured in the ad, but he has a lot to say with his fingers.  A brilliant ad guaranteed to be viralled around.  Kayak Travel.  Search one and done.   I'm sure Joey Smith and Joey Ianno had a difficult time keeping a straight face as they pieced the components together for this ad.  Agency credits go to Barton F. Graf 9000, New York

That's it for this week - Remember, make all your creative, excellent.

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