Friday, January 27, 2012

Creative Excellence Fridays - Superbowl Teaser

Superbowl XLV is coming up next weekend. The web has introduced a new twist on the old model of the Superbowl commercial.
There was a time when we had to just wait and watch. Now, with the extreme cost of the airtime, smart advertisers start the tease even before the commercial airs for the first time.
One of the hottest Superbowl viral teasers is the homage to Ferris Bueller's day off.
The movie came out in 1986 and Honda has enlisted Mathew Broderick to recreate his character for this commercial.

Here's a report on ABC that gives an overview of spots to look forward to next weekend.

ABC Superbowl Teaser Feature

More next weekend. Viva la Superbowl commercial.

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