Friday, January 20, 2012

Creative Excellence Fridays - Goodby, Silverstein and Partners

Today on Creative Excellence Fridays - an outstanding series by Goodby, Silverstein and Partners.

Agency Spotlight - The agency was founded in 1983 as Goodby, Berlin and Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein and Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco but in 2010 opened a Detroit office to service its Chevrolet account.
Their work is, frankly, outstanding. Notable campaigns include, Got Milk, the Denny's Grand slam superbowl promotion and the 2000 E-trade monkey campaign. Goodby, Silverstein and Partners get it. The key to any successful commercial is buying into the "what if" philosophy. This first spot made me laugh out loud. The concept, what if roadies ran an airport.

Here two highschool teenagers write their own commercial for Chevy Camaro. It's every scenario you could think of, all wrapped up in one tidy 60 second spots.

Three years ago, Hyundai's challenge was to help people know and pronounce their name properly. This ad really get's the message across.

That's it for this week. Suggestions for future Creative Excellence Friday themes? Pay it forward and we'll feature you and your shop in this blog. Have a great weekend. May all your creative be excellent.

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