Friday, January 27, 2012

Creative Excellence Fridays - Superbowl Teaser

Superbowl XLV is coming up next weekend. The web has introduced a new twist on the old model of the Superbowl commercial.
There was a time when we had to just wait and watch. Now, with the extreme cost of the airtime, smart advertisers start the tease even before the commercial airs for the first time.
One of the hottest Superbowl viral teasers is the homage to Ferris Bueller's day off.
The movie came out in 1986 and Honda has enlisted Mathew Broderick to recreate his character for this commercial.

Here's a report on ABC that gives an overview of spots to look forward to next weekend.

ABC Superbowl Teaser Feature

More next weekend. Viva la Superbowl commercial.

Ontrackblog is a division of OntrackCommunications Inc.

Friday, January 20, 2012

Creative Excellence Fridays - Goodby, Silverstein and Partners

Today on Creative Excellence Fridays - an outstanding series by Goodby, Silverstein and Partners.

Agency Spotlight - The agency was founded in 1983 as Goodby, Berlin and Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein and Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco but in 2010 opened a Detroit office to service its Chevrolet account.
Their work is, frankly, outstanding. Notable campaigns include, Got Milk, the Denny's Grand slam superbowl promotion and the 2000 E-trade monkey campaign. Goodby, Silverstein and Partners get it. The key to any successful commercial is buying into the "what if" philosophy. This first spot made me laugh out loud. The concept, what if roadies ran an airport.

Here two highschool teenagers write their own commercial for Chevy Camaro. It's every scenario you could think of, all wrapped up in one tidy 60 second spots.

Three years ago, Hyundai's challenge was to help people know and pronounce their name properly. This ad really get's the message across.

That's it for this week. Suggestions for future Creative Excellence Friday themes? Pay it forward and we'll feature you and your shop in this blog. Have a great weekend. May all your creative be excellent.

Ontrackblog is a division of OntrackCommunications Inc.

Tuesday, January 17, 2012

5 important video sharing sites

We all know about YouTube. It's ubiquitous. But there are some other video sharing sites out there that are definitely worth knowing about. Let's run through 5 very important sites.

1.YouTube: Of course, as mentioned, when you think of video sharing websites, YouTube naturally comes to mind.Youtube has thousands of videos on nearly every topic imaginable. Want to watch a Jack Benny clip from the mid fifties? It's there. Want to know how to change the battery in your Blackberry? It's there. Youtube has also become the TopTenREVIEWS Gold Award winning video sharing site. It shows popularity around the world. And best of all, no membership is required.

2.Vimeo:Vimeo is a free video sharing website. It offers you uploads of up to 500MB of video content per week. Or with a paid account called Vimeo Plus the maximum weekly upload limit raises to 5GB. Vimeo supports full HD streaming and widescreen format. Note however, Vimeo is very light on video creation tools and resources. The site can accept a wide range of file formats for upload, so you can use any video editing software on your videos without worrying about compatibility issues. The one downside? It's codecs aren't supported on all mobile smart phones. Older Blackberry's especially have an issue running their video content.

3.Metacafe: Metacafe offers quality videos and a dedicated review system that keeps content up to high standards. One of the biggest advantages of this video share site is the lack of duplicates. Metacafe is so popular because it was one of the first sites to pay people for posting videos. Metacafe will pay you $5 for every 1,000 views. The content is great and easy to find.

4.Break: Break is a very useful site for finding your relevant topics because it is intuitive. It offers the option to commit to specific kinds of videos. Break has a list of daily video picks on their homepage and humorous videos are common.

5.Google Video Review: If you are searching for TV shows, music videos, video about a specific topic or just humour, chances are you'll find it on Google video. It provides a myriad of features including the ability to find, rate and comment on videos. On Google video users are able to upload videos either through the Google Videos website (limited to 100MB per file); or alternatively through the Google Video Uploader.

Video sites are changing and evolving rapidly, but there's no denying video is a powerful tool for promoting you and your interests.

Sunday, January 15, 2012

Creative Excellence Fridays - Perfectly Simple - Google

I was surfing a series of commercials in search of inspiration for today's Creative Excellence Friday blog, and I found it. What has become synonymous with online search, has also become an international business phenomenon. Google is a force to reckon with whether it be Microsoft, Facebook or Apple. There was an article in the paper this weekend discussing some of the questions Google asks potential new employees. The article is called "15 Google Interview Questions that will Make You Feel Stupid."

It was pointed out in Steve Job's biography that he spent on average three hours a day working with his ad agency. Google also "gets it". This ad shows how they realize the winners of the technology race will be those who figure out how to harness it to bring people closer and allow their emotions to soar.

Suggestions for future blogs? Please forward them this way. Done some truly wonderful work? Share and share alike. May all your creative be excellent.

Wednesday, January 11, 2012

Top 10 news organizations best using Google +

New York Times leads the list of news organizations who has best adopted Google +. The Times along with Mashable and 45 media companies in total are mentioned in a recent Mashable article.
By using the All My + tool, media companies are able to analyze public Google+ data of individual users or pages to generate engagement stats, charts and most-popular posts.

Monday, January 9, 2012

CRTC looks to control LOUD commercials

We've all been there. We're watching a television show at a certain volume, and then a commercial comes on that is MUCH louder than the tone set by the show. It knocks you out of your chair. It's very annoying. Especially if you are watching a show that is low energy and lulls you into a relaxed state. And then, BAM, a commercial for Monster Trucks comes on and the levels are much louder than what you were just watching.
Can the CRTC legislate poor production standards at master control centres? It appears they're going to try.

Here are the background links from TVB's site.

The CRTC is seeking input on draft regulation that will require broadcasters and television service providers to control the loudness of TV commercials by September.

The decision, rendered last September, means that both broadcasters and television service providers will be required to adhere to standards developed in 2009 by the Advanced Television Systems Committee (ATSC) for measuring and controlling television signals to minimize fluctuations in loudness between programming and commercials.

The Commission has proposed amending the Television Broadcasting Regulations, the Specialty Services Regulations, and the Broadcasting Distribution Regulations, as well as the standard conditions of licence for video-on-demand undertakings and the exemption order for terrestrial broadcasting distribution undertakings serving fewer than 20,000 subscribers.

Comments are due by February 13, 2012.

Source: Cartt January 03, 2012

Friday, January 6, 2012

Happy 2012 - Creative Excellence Fridays salutes Ed Wood

Thanks to Chris Seguin for this idea starter. If you follow classic cinema you're probably aware of Ed Wood. Johnny Dep played his life story on screen a few years back. Ed Wood had the reputation for being one of the worst directors ever. His movies, and as you'll see below commercials too, broke every rule in the book. Jump cuts, poorly focused, unrealistic dialogue, you name it. But history never took into account the appreciation for shmaltz. Definition of shmaltz? Something so bad, it's good. Literally, you have to laugh, or at least smile when you watch an Ed Wood production. And with the passing of time, they have only gotten funnier and more interesting for those same reasons.

Four commercials from Ed Wood.

And just to say we told you so, here is more proof of Ed Wood's perfection at imperfection. The Top 10 "clunkiest" moments from his cult classic Plantet 9 from Outer Space.

Have a great weekend.

Wednesday, January 4, 2012

Tablet wars - Android vs Apple (where's Playbook?)

Table wars - android or apple

I'm a little discouraged that Rim's Playbook is not mentioned. I quite like mine. A smaller table enables me to easily take it almost anywhere. And the operating system is fast and intuitive. And more importantly, it plays Flash. While you click through this article, keep Playbook in mind.

Android or Apple - Choose your Tablet Eweek Article

Tuesday, January 3, 2012

Top 5 tips for better ranking video

Today we start a short series of blogs to help you get better ranking with your videos.
Getting into a vertical of a general google search is not complicted. Ranking however is a different animal. Ranking in a vertical is not unlike ranking in a general search engine. In order to optimize images, video, blogs, RSS feeds etc, you must customize your list so that certain attributes are even more specific. Let's deal specifically with video here.

Because of faster bandwidth around the world, video has become so much more prevalent in promoting and educating. You can use the same techniques to promote your website to promote your video content.

Tip #1
Place keywords in your video's filename. Remember to keep your keywords for both the metadata description and the filename relevant and specific.

Tip #2
Place keywords in the metadata of a video. Meta data is descriptive text, containing mostly keywords. Those keywords can be placed in the HTML of the video file. The goal is to make this text both describe the video and give the search spiders something to look at.

Tip #3
Link from your video to your Web site.
This will definitely work towards driving up your site's traffic and ranking. Of course, it doesn't hurt if the viral you post goes viral and takes on a life of its' own.

Tip #4
Use the power of YouTube.
YouTube was purchased by Google in 2006. As a result, any video on YouTube gets spidered and indexed much faster than on other video hosting sites.

Tip #5
Include text about the video in the page area surrounding the video link, whenever possible.
Keep in mind that video, along with images can also be web spidered. Spiders or crawlers can read and index the Meta data and the text surrounding the video, as long as the text is descriptive of the video, relevant to a user's search and full of keywords.

That's it for today. You can find more tips in the help files of I