Friday, October 28, 2011

Creative Excellence Fridays- Amazing corporate virals

This week was a banner day for Jason Zada. He's the director behind the hottest viral video of the week. Jason has worked with top shops like W+K, Crispin Porter Bogusky, Leo Burnett, Cutwater and Saatchi & Saatchi. TakeThisLollipop.com is a powerful, and yes, creepy video that exploits the privacy permissions you give up when you give Facebook access to your personal information.
It was covered on CNN, Time Magazine, and around the world. When you click yes to the access and login with your facebook account, you see your photo, your status updates and even photos from your photo albums. If you would rather NOT give up your privacy information, feel free to view the experience courtesy of mine.



Freaky isn't it? To turn the dial down a notch or two, the next viral is just plain clever. Seeing as how it's done for Google analytics out of the UK, you would have to call it "brilliant".



That's it for this week. Comments, suggestions for future blogs?... don't keep 'em all to yourself. Please share, and I promise to do the same.

Have a great weekend.

Friday, October 14, 2011

Creative Excellence Fridays - Vive la France !

A great viral is better than Bastille day in France. Especially when it's from France.
Recently Nestle launched a new ad campaign for its Contrex mineral water with high calcium content that supposedly speeds up the metabolism, thus burning calories and helping those who drink it to lose weight.

Their French ‘Contrexp√©rience’ commercial targets a female demo since the star of their new viral is a neon male stripper. The faster the ladies pedal, the more clothes the neon stripper removes. C'est simple!





And the golden rule of advertising stands pat. You can't go wrong using pets or in this case a baby to grab attention.





This spot is brilliant because you can't take your eyes off it. The performance of the teenager is just the right combination of lethargic and playful. And there are no less than 10 closeups of the product.
The baby and the green recycling message are a natural combination.


That's it for this week. As always, your comments and suggestions for future CEFridays blogs are encouraged and welcome. Have a great weekend.


Please join our Facebook page to see automatic Creative Excellence Fridays postings each Friday morning and creative and inspirational posts throughout the week. www.facebook.com/ontrackcommunications