Friday, August 5, 2011

Creative Excellence Fridays - The Gmail Man

Everyone has an axe to grind and a product to promote. Microsoft put this effective video together to promote Office 365. Before they can promote their product, they felt they needed to demote the competition. Anyone who thinks keywords aren't being pulled from messages being sent is very naive. A free service generally asks for something in return. In the case of Gmail, they advertise based on words they skim through messages you send out.

This video illustrates why you are probably receiving notes about products you have no interest in whatsoever. When machines and automation become involved, accuracy is bound to suffer.

Having said all that, the video is well produced in the style of a Saturday Night Live or Mad TV parody and well done.



Thursday, August 4, 2011

Old Spice guy - lots of views, but down double digit in sales

Old Spice is logging lots of traffic on their Youtube channel. But the most important parameter, sales, is down double digits.



Video



What does one take from this? You can't lose sight of the prize. Traffic and awareness are building blocks. But people need to also buy into the cache of the brand, and want to be an Old Spice man. The stigma of it being "your grandfather's aftershave" is a formidable one to overcome.

Time will tell if this is possible, and whether Old Spice will have the patience to wait this ride out.

Tuesday, August 2, 2011

Faster hard drive boot up times? Why not.

How many times have you had to restart your computer for one reason or another, and thought "here's 2 minutes I'll never get back".

In the technology section of today's NYTimes there is word of a new solid state hard drive with no moving parts that boots up in a fraction of the time with lightning operating speeds. Me likey. Me likey a lot.

NYTimes - hard drives