Thursday, December 1, 2011

What is Can Spam

As we work with clients to help them successful marketing their email campaigns, this question comes up again and again. What is Can Spam ? It was a law passed in the United States congress which only applies to residents of the United States.

The CAN-SPAM Act of 2003 establishes the United States' first national standardshttp://www.blogger.cohttp://www.blogger.com/img/blank.gifm/img/blank.gif for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
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Does Canada have any anti-spam legislation? Sadly, no. Bill C-27 died on the order paper when Stephen Harper's government prorogued parliament in December 2008.

That's not to say professional agencies and marketers in Canada don't act with a best practices model in place.

It's a given that every email that goes out has an option for the reader to unsubscribe. More best practices in upcoming blogs.

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