The city of Stockholm was alarmed at the number of young people practising unsafe sex.
So, why not create an app that will encourage condom use. Sounds simple? Not really, but the results were encouraging.
An app that measures your sexual performance. Imagine. And it's all very scientific. Because you know no one would ever:
a) exaggerate their performance
b) lie about their success rate
c) take a few seconds/minutes longer to report their findings.
Here's how it works. You download the app to your smartphone, take your phone to bed with you, let it "record you getting busy", and upload the results to a social networking site. It's one small step from simply having a reality camera doing live feeds of your sexlife. Wait, that probably already exists, only people get paid for it.
Obviously scientific accuracy was not foremost in the minds of the app creators. It's creating an exclusivity around the idea of "safesex is cool". See the report video here.
Job well done. Have a great weekend. And don't forget to include your smart phone, otherwise it'll feel left out.