Friday, December 16, 2011

Creative Excellence Fridays - The Condom Sex app

The city of Stockholm was alarmed at the number of young people practising unsafe sex.
So, why not create an app that will encourage condom use. Sounds simple? Not really, but the results were encouraging.

An app that measures your sexual performance. Imagine. And it's all very scientific. Because you know no one would ever:
a) exaggerate their performance
b) lie about their success rate
c) take a few seconds/minutes longer to report their findings.

Here's how it works. You download the app to your smartphone, take your phone to bed with you, let it "record you getting busy", and upload the results to a social networking site. It's one small step from simply having a reality camera doing live feeds of your sexlife. Wait, that probably already exists, only people get paid for it.

Obviously scientific accuracy was not foremost in the minds of the app creators. It's creating an exclusivity around the idea of "safesex is cool". See the report video here.

The Sex Profile from ESTER on Vimeo.

Job well done. Have a great weekend. And don't forget to include your smart phone, otherwise it'll feel left out.

Friday, December 9, 2011

Creative Excellence Fridays - GPS

Happy Friday. We've been getting into the holiday spirit, creating video holiday greetings for clients this week. As we all ease in, or in some cases careen into the holiday season, we think about possible gift ideas. Not everyone can get a tablet. GPS devices are always a fan favourite. Garmin has been a leader in GPS for some time and have recognized the importance of strong creative to set themselves apart in the category.

Here's the new holiday creative.

I have to admit a fondness for the mandolin playing squirrel from 2009 . For our Toronto readers you'll notice one shot from the Adelaide ramp overlooking the CN Tower.

Finally, here's a fun spot from a competitor, Mio Digiwalker.

That's it for this week. May all your creative be excellent.

Thursday, December 8, 2011

Solving the mystery of Edgeranking on Facebook

When you're managing your facebook page, every time you create an update, you have an edgerank. That object will have a single edgerank. The new news feed on Facebook impacts how that all rolls out. EdgeRank is calculated using affinity x weight x time decay. Here are some interesting thoughts from EdgerankChecker co-founder Chad Wittman.

Author Archives: Chad Wittman
Did Facebook Really Fix The 3rd Party API Penalty? Posted on December 1, 2011

In early September we decided to tackle the rumor that 3rd Party APIs (using a platform to publish other than had some sort of penalty affecting EdgeRank. Our article caused quite a stir reaching many of the major tech news outlets. We heard many social marketers concur that they have been seeing similar affects on their data. A few weeks after our report, Facebook overhauled the news feed (correlated with the recent f8 conference). 3rd Party APIs developers submitted a bug to Facebook detailing an issue that seemed to severely affect Impressions and Engagement. Facebook acknowledged the issue and vowed to fix it. This seemed to somewhat validate that there was some sort of effect impacting 3rd Party APIs. Approximately 1.5 months passed and Facebook updated the bug and proclaimed that it had been fixed.

How was the data analyzed?
Facebook announced their bug fix on November 6th. We grabbed data from the two weeks before November 6th vs the two weeks after November 6th. The sample size included over 4,000 Pages that posted during both of those time frames. We took every Page that posted over this time period and averaged their Post Impressions (per Post per fan at time of Post). We then noted how the Posts were published (directly from Facebook or 3rd Party API). In order to fairly assess how the bug fix affected each Page, we needed to only include Pages that posted directly on Facebook and used a 3rd Party API during our time frame. With this in mind, our data was most accurately analyzed by only looking at the most widely used 3rd Party API (in our data set). After imposing several rules to accurately compare the data, our segmented sample size was 391. To clarify, we required a Page to have posted with a 3rd Party API and directly on Facebook once each, during each time frame compared.

Friday, December 2, 2011

Creative Excellence Fridays - The bacon edition

One of my favourite foods is bacon. There are probably fewer foods that are worse for you, Krispy Creme donuts aside.
My friends who are vegetarians just simply don't understand. It's one of life's great mysteries how someone can smell bacon and not want to lay strips of it over just about everything.

Food ethics and cardiac concerns aside, bacon is a beautiful food. Even for vegetarians.

Our fascination for bacon doesn't just stop on the plate. It also could include a little behind the ears and a dab behind the neck.

And finally, this commercial may just push you over to the vegan side. The KFC double down. Two filets, two slices of cheese, two slices of bacon. Heart paddles not included.

That's it for this week. May all your creative be excellent. Have a great weekend.

Thursday, December 1, 2011

What is Can Spam

As we work with clients to help them successful marketing their email campaigns, this question comes up again and again. What is Can Spam ? It was a law passed in the United States congress which only applies to residents of the United States.

The CAN-SPAM Act of 2003 establishes the United States' first national standardshttp://www.blogger.co for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
Does Canada have any anti-spam legislation? Sadly, no. Bill C-27 died on the order paper when Stephen Harper's government prorogued parliament in December 2008.

That's not to say professional agencies and marketers in Canada don't act with a best practices model in place.

It's a given that every email that goes out has an option for the reader to unsubscribe. More best practices in upcoming blogs.