This man has never won a Cassie or a Lassie or anything ending with ie, but he has written a phenomenally sensational headline; a headline that has inspired people to laugh, and more importantly pick up the phone and react. And isn't that what we're all trying to do?
Weh-Ming Cho's 900-word manifesto on the attributes of his snowblower – a "machine of snow doom that will cut a 29-inch path of pure ecstasy" – has been viewed about 360,000 times in less than a week.
You can see the CTV nationally covered story here.
Viral snowblower ad generates job offers, proposals | CTV News
Brilliant. And so simple. The two words that best describe the perfect campaign.