We're familiar with George Clooney, movie star. But thanks to the internet and viral we're becoming very familiar with George Clooney, shameless pitchman. There was a time (pre-internet) when actors would promote products overseas, in Japan and other countries where the chances of their fan base seeing the ads was very remote. Today, media savy actors like Clooney recognize that being in a commercial is not a bad thing. And Clooney chooses his commercials wisely to enhance his "movie star" image and promote his sense of humour. And hey, the money's not bad either.
Here's a commercial that was viraled like crazy a few months back. D&B Bank in Norway.
Clooney understands his image is much more appealing when he pokes fun at himself, as opposed to taking himself too seriously.
No martini, no party.
And finally.. his spoof spot on the Emmy's celebrating Modern Family.
That's it for this week. May all your creative be excellent. Have a great weekend.