Tuesday, November 29, 2011

Snowblower Headlines

This man has never won a Cassie or a Lassie or anything ending with ie, but he has written a phenomenally sensational headline; a headline that has inspired people to laugh, and more importantly pick up the phone and react. And isn't that what we're all trying to do?

Weh-Ming Cho's 900-word manifesto on the attributes of his snowblower – a "machine of snow doom that will cut a 29-inch path of pure ecstasy" – has been viewed about 360,000 times in less than a week.

You can see the CTV nationally covered story here.

Viral snowblower ad generates job offers, proposals | CTV News

Brilliant. And so simple. The two words that best describe the perfect campaign.

Friday, November 25, 2011


We're familiar with George Clooney, movie star. But thanks to the internet and viral we're becoming very familiar with George Clooney, shameless pitchman. There was a time (pre-internet) when actors would promote products overseas, in Japan and other countries where the chances of their fan base seeing the ads was very remote. Today, media savy actors like Clooney recognize that being in a commercial is not a bad thing. And Clooney chooses his commercials wisely to enhance his "movie star" image and promote his sense of humour. And hey, the money's not bad either.

Here's a commercial that was viraled like crazy a few months back. D&B Bank in Norway.

Clooney understands his image is much more appealing when he pokes fun at himself, as opposed to taking himself too seriously.

No martini, no party.

And finally.. his spoof spot on the Emmy's celebrating Modern Family.

That's it for this week. May all your creative be excellent. Have a great weekend.

Monday, November 21, 2011

Fiat commercial - great use of music

Happy Monday. I was doing some research on the weekend and stumbled into this really well executed piece of creative from Fiat. It beautifully illustrates the legacy of Fiat as a brand from the beginning to today.

Just a teaser, for Creative Excellence Fridays, this Friday, celebrity creative featuring George Clooney.

Friday, November 18, 2011

Creative Excellence Fridays - Great Photography inspired by the Google Doodle

Thanks to Mashable for the inspiration behind today's blog. Today, November 18th, 2011, Google paid tribute to Louis Daguerre, the French physicist who invented daguerreotype, the first commercially successful form of photography.

Today’s Doodle celebrates his 224th birthday.

Daguerre began his career as a designer and painter, but his breakthrough came in 1839, when he announced his invention of the daguerreotype, a photographic process which produced a single positive image, which could not easily be replicated. It experienced a few decades of commercial success and influenced later photographic processes.

Here's to Daguerre and his little invention.

This next piece features some stunning photography from Burberry.

And finally Hyundai takes it over the top with photography and beautiful performance.

That's it for this week - Have a great weekend and may all your creative be excellent.

Friday, November 11, 2011

Creative Excellence Fridays - Remembrance-Day

Today is 11, 11, 11, Remembrance Day. Earlier this week, when I read about the man who was stealing poppy boxes from Tim Hortons, it just made me sad, and angry at the same time.

There are fewer and fewer veterans around to help keep the memories alive, but we should never forget the sacrifices they made. I don't agree with a lot of what Don Cherry says, but we have to give him his credit when he spotlights the veterans each year and plays back the footage of the miles of crosses across Flander's fields in Europe.

Let's not forget the sacrifices of our modern soldiers too. Regardless of the politics, the passion to give your all for your country should never, ever be taken lightly.

We shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.
Winston Churchill

Happy Remembrance Day. Lest we never forget.

Monday, November 7, 2011

GooglePlex - The Tech Disneyland

I've admired the Google workplace since the first time I saw a segment that mentioned they have a gourmet chef on site. The rationale was/is that well fed people work harder and don't need to wander off site.

Now, a few years down the road I read they have Segways to get from one part of the office to another. And beach volleyball courts. And 200 goats that fertilize the grounds.

Definitely one of the more progressive silicon workplaces in existence. Facebook can't be far behind.

Friday, November 4, 2011

Creative Excellence Fridays - Inspiring people - Inspiring commercials

Whether you're producing a branding commercial or direct response messaging, it's safe to say emotion is the motivator. Emotion plays a part in all of our messaging. But hospital fundraising commercials have a particularly high bar of expectations. There are so many places for a person of means to donate. Creating a video segment that pushes the decision making process in their direction is not an easy task.

We recently had the pleasure of working with West Park Healthcare centre to create a commercial. The commercial's objective was to showcase the rehabilitation services of West Park. I first worked with West Park 20 years ago, and my awe of this institution hasn't waned. They are a truly inspiring facility, only surpassed by the patients who pass through their doors.

This commercial showcased 4 incredible people. Jamoi, Eric, Linda and Lisette.
Credits to Tara Fainstein and Lijeanne Lee of West Park hospital for all their guidance and organization in putting this together. Heronymo Allen directed and edited.

We were elated to hear the response at the Scarlet Ball fundraiser was overwhelming. But the stars of the film were the inspiring patients.
Researching today's CEFriday blog I came across another incredible human being.
Matt Scott is an American basketball player. He has spina bifida – a disorder that existed before birth and caused him to be wheelchair bound.

Despite that, it has not stopped him from achieving success and excellence in life. When he was 14, he was introduced to wheelchair basketball. At age of 18, he led his team in the National Wheelchair Basketball Association’s to 2 national championships in 2003, and was selected MVP of the season. While he was in university, he led his team to 3 national championships (2004, 2005, 2007). In 2007, he was on the gold medal winning US team at the 2007 Parapan American Games in Brazil – and he was just 21 years old then.
Full marks to Nike for dedicating this commercial to Matt.

That's Creative Excellence Fridays for November 4. As always, your feedback and blog suggestions are always welcome and encouraged. Have a great weekend.

Wednesday, November 2, 2011

Garage band on the iPhone

I remember when we brought the latest Mac tower into the office. I was clicking through the options and stumbled on to Garage Band. It was surprisingly easy to use and had some nice stock samples we were able to actually turn into a few productions for clients. Flash several years ahead and Garage Band is now on the iphone. I figured this would happen, but not so quickly. It raises a few questions. In an industry where we're all about quality and acoustics, do you take your iPhone into the shower with you to cut the next album? Obviously this is more for fun, or in some cases very raw, spur of the moment demos. They have photography exhibits now featuring art created on an iphone. And David Hockney (see below) just released his first iPhone art exhibit. So don't be surprised if "phone music" exhibitions happen soon.

Here's a cool link of all the things you can do with an iPhone. (like you needed to hear any more hype on the little gadget.)