Friday, October 14, 2011

Creative Excellence Fridays - Vive la France !

A great viral is better than Bastille day in France. Especially when it's from France.
Recently Nestle launched a new ad campaign for its Contrex mineral water with high calcium content that supposedly speeds up the metabolism, thus burning calories and helping those who drink it to lose weight.

Their French ‘Contrexp√©rience’ commercial targets a female demo since the star of their new viral is a neon male stripper. The faster the ladies pedal, the more clothes the neon stripper removes. C'est simple!

And the golden rule of advertising stands pat. You can't go wrong using pets or in this case a baby to grab attention.

This spot is brilliant because you can't take your eyes off it. The performance of the teenager is just the right combination of lethargic and playful. And there are no less than 10 closeups of the product.
The baby and the green recycling message are a natural combination.

That's it for this week. As always, your comments and suggestions for future CEFridays blogs are encouraged and welcome. Have a great weekend.

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