Wednesday, July 27, 2011

How to get 216 percent more interaction on your Facebook page

Adding friends/fans to your Facebook page is a lot like life; we'd like more, but we battle over quality verses quantity.

Below is an excellent article by Jeff Bullas posted on Ragan.com He makes some very valid points.
Here's the article - or click on the hotlink above to see it on the site of origin.

Brain surgery takes many years to perfect. Most of the people that require it are thankful that the surgeon has to pursue a rigorous course of learning.

Just imagine the problems that would occur if you were able to obtain the right to operate by filling in a survey on the back of a cereal packet. It would not create a more intelligent nation but I am sure the lawyers would be happy.

Obtaining more interaction is not brain surgery

A survey by Momentus Media discovered a fact that is not brain surgery and increases your interaction rate by 216 percent on your Facebook page.

The company analyzed 49,266 Facebook page posts to compare interaction rates for posts containing:

  • “Like” calls to action
  • “Comment” calls to action
  • No calls to action

The results revealed something that’s essential but often not done by many marketing professionals. It was that a “call to action” will increase your chances of interaction over not asking at all.

The survey also observed that only 1.3 percent of status updates analyzed even had a call to action.

Why the correct call to action is important

The results for no call to action as being the most likely to elicit very little interaction was not surprising but what was surprising was that asking for a “like” increased your chances by 216 percent over asking people to “comment.”

Here are the results for average interaction rates for the three types of updates:

  • “Like” calls to action received 0.38 percent interaction
  • “Comment” calls to action received 0.14 percent interaction
  • No calls to action received 0.11 percent interaction

So just by using a “better” word in the call to action more doubles interaction rates.

It’s not rocket science, but it’s good to know what works and what doesn’t. I am going to ask people more often to “like” me, are you?

Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran.

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