Friday, July 29, 2011

Creative Excellence Fridays - Top virals for July 29, 2011

What does it take to become a top viral and 10 million hits?
Apparently, a group of africans, one chimpanzee, and an AK47.

This next viral is brilliant. It was designed to create impressions for Neuro Sports drink. 3 million impressions later, mission accomplished.

And finally.. a more traditional, straight up, special effects rich 30 second spot for the fashion conscious dude

What's it going to take to create a top viralled video? The rules are changing all the time. Planned spontaneity (see Neuro) seems to be more the trend. Eventually people will start to feel the sell and this formula will grow cold.

For now, it's a growing trend. Jackass meets the wedding proposal.

Have a great weekend.

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