Friday, July 22, 2011

Creative Excellence Fridays - commercials with a potty mouth

It's become a trend lately to create commercials with perceived cursing. The cursing is muted by noises or interruptions. It can be a very effective technique if done cleverly. Societal standards have become much more accepting of "blue-ish" commercials.

Norton 360 released a series of commercials recently that are outstanding.
And yes, how many times have you wondered, "are you a fackwagger?".

Budweiser has done a lot of brilliant commercials over the years, but this one makes me smile no matter how many times I watch it.

I'm normally not a big fan of 15 second television commercials unless they are re-affirming messaging established in a 30. But hats off to the editing team that put this one together.

Finally, the Orbit Institute with a british feel to inspire the release of their stylish new packaging. What..the.. Frank?

These spots definitely put the spotlight on the editors this week. We hope you enjoyed them.
As always, keep those comments and suggestions coming and thanks for reading.

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