The app serves up links, coupons or music downloads corresponding to what it hears on the tv through smartphone microphones.
In recent months, logos for music-identifying service Shazam have popped up in Procter & Gamble, Honda or American Express commercials. Progressive Insurance, Starbucks and Paramount have also linked to mobile content through Shazam tags in their commercials or web videos. The ads prompt viewers to launch Shazam with the company's logo or a call-out, and if they do, the app brings up links their websites, discounts or other goodies.
You can't blame advertisers. With PVR's and people skimming past their commercials, they need to find another way to create awareness and link people with appropriate products and services.